The Davidoff of Geneva — since 1911 flagship in Tampa is now operating as Corona Cigar Co.

Davidoff of Geneva USA announced that after nearly seven years in business, the store is rebranding to Corona Cigar Co., effective today. The Tampa location was and is a franchise location, operated by Jeff and Tanya Borysiewicz, who also own the Corona Cigar Co. chain of stores in Orlando. While the store will now operate at Corona Cigar Co., it will remain a Davidoff appointed merchant, meaning it will still carry a range of Davidoff cigars.

“The past seven years have been a blessing with all the wonderful support from Davidoff, our staff and the Tampa community,” said Jeff Borysiewicz in a press release distributed by Davidoff. “We look forward to continuing the ultimate cigar experience as a Davidoff Appointed Merchant as we operate under the Corona Cigar Company flagship brand in Tampa and at our new location opening soon in Sarasota.”

It is located at 4142 W Boy Scout Blvd. and includes a large open space concept with aisles of shelves, a full bar, members’ lockers and a private room on the second floor.